Apartment

37GS Residences

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Photo gallery for 37GS Residences

A modern interior with a glass partition, a staircase, and a bed in the background.
A modern kitchen with a marble countertop, two bar stools, and a vase of flowers.
A modern kitchen with a marble countertop, two pendant lights, a built-in oven, and a bar area with stools.
A spacious living room with a white sofa, a round coffee table, and a large window with blinds.
A modern kitchen with a marble island, two bar stools, and a large window.

Reviews

9.4 out of 10
Exceptional

Highlights

  • Rooftop terrace
    A rare find - enjoy stunning views from the rooftop terrace.
  • Centrally-located
    You're never far from where you need to be with this convenient location.
  • Discover nearby landmarks
    Close to Piccadilly Circus

Popular amenities

  • Rooftop terrace
  • Cots available
  • Extra beds
  • Air-conditioning
  • Kitchen
  • Free Wi-Fi in public areas

Explore the area

View map
37 Golden Square, London, England, W1F 9LB
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Carnaby Street
    ‪1 min walk‬
  • Place, Regent Street
    ‪2 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪74 min drive‬

Choose your unit

View all photos for GS4 - 2 Bed Deluxe

A patio area with wicker furniture, a glass table, and a large umbrella.

GS4 - 2 Bed Deluxe

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS16 - 2 Bed Superior

A modern living room with a grey sofa, orange cushions, and a grey ottoman. There are two windows with blinds, a kitchen area with bar stools, and a pendant light.

GS16 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS20 - 2 Bed Executive

A modern living room with a light blue sofa, a dining area, and a kitchen in the background.

GS20 - 2 Bed Executive

  • 80 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS19 - 2 Bed Deluxe

A balcony with outdoor furniture, a small table, and a glass door leading to a grassy area.

GS19 - 2 Bed Deluxe

  • 118 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS2 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS2 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS22 - 3 Bed Penthouse

A rooftop garden with outdoor furniture, a large umbrella, and a glass wall reflecting the cityscape.

GS22 - 3 Bed Penthouse

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS1 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and blue chairs, a dining area with a table and chairs, and a kitchen with a fridge and shelves.

GS1 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS5 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and a glass partition with kitchen items.

GS5 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS18 - 2 Bed Executive

A modern living room with a sofa, a coffee table with a vase and glasses, a large window with curtains, and a ceiling light fixture.

GS18 - 2 Bed Executive

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS13 - 3 Bed Deluxe

A modern living room with a sofa, armchair, and coffee table.

GS13 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS9 - 3 Bed Deluxe

Living area

GS9 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 1 King Bed and 2 Double Beds

View all photos for GS17 - 3 Bed Deluxe

A modern living room with a sofa, a coffee table, and a desk with a lamp.

GS17 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS6 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS6 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS10 - 1 Bed Executive

A modern living room with a grey sofa, a white coffee table with a bottle and glass, a white armchair, and a window with a view.

GS10 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for GS14 - 1 Bed Executive

A modern hotel room with a bed, a sofa, a coffee table with fruit, and a TV.

GS14 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS21 - 2 Bed Deluxe

A balcony with wicker furniture, a glass table, and a green hedge wall.

GS21 - 2 Bed Deluxe

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS15 - 2 Bed Superior

A modern living room with a sofa, armchairs, a coffee table, and a TV.

GS15 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS12 - 2 Bed Superior

A modern living room with a sectional sofa, a glass coffee table, and a blue armchair. There is a dining area with a table and chairs, and a large window providing natural light.

GS12 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS11 - 2 Bed Superior

A modern living room with a dining area, a sofa, and a TV.

GS11 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS8 - 2 Bed Superior

A modern living room with a sectional sofa, a marble coffee table, and large windows.

GS8 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed

View all photos for GS7 - 2 Bed Superior

A modern living room with a grey armchair, a green sofa with yellow cushions, a marble coffee table, and a large abstract painting on the wall.

GS7 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS3 - 2 Bed Superior

A modern living room with a sectional sofa, a round coffee table, and a large abstract painting.

GS3 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for Three-Bedroom Apartment

Room

Three-Bedroom Apartment

  • Sleeps 8
  • 1 King Bed

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About this property

37GS Residences

A rooftop terrace, laundry facilities and a 24-hour front desk are available at this smoke-free apartment building. WiFi in public areas is free. Each apartment boasts a heated floor and offers free WiFi and a kitchen. Guests will appreciate conveniences, such as a washer/dryer and a dining area, while a flat-screen TV with cable channels and Netflix provide a bit of entertainment. Housekeeping is available on request.
37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. This accommodation has separate sitting areas and includes dining tables and kitchen islands. Accommodation at this 4-star apartment has kitchens with full-sized fridge/freezers, stovetops, microwaves and separate dining areas. Bathrooms include baths or showers with a rainfall showerhead, bathrobes, complimentary toiletries and hairdryers.

Guests can surf the web using complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and an iron/ironing board. Housekeeping is provided on request.

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: anytime
Minimum check-in age - 18

Check-out

Check-out before 11:00 AM
Contactless check-out

Special check-in instructions

The property charges 2 per cent for credit card payments
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 36.0 per day.
Cots (infant beds) are available for GBP 18.0 per night

Payment types

American ExpressMastercardVisa

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A damage deposit of GBP 750 will be collected before check-in.
  • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

We have included all charges provided to us by the property.

Optional extras

  • Crib (infant bed) fee: GBP 18.0 per night
  • Rollaway bed fee: GBP 36.0 per day
  • Cleaning supplies fee: GBP 240 per stay
  • Credit card charges are subject to a surcharge of 2 per cent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Property # 45693927
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
On-site parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated that there is a carbon monoxide detector on the property
Host has indicated that there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
This property is professionally cleaned

Frequently asked questions

Is 37GS Residences pet-friendly?

No, pets are not allowed at this property.

How much is parking at 37GS Residences?

This property doesn't offer parking.

What time is check-in at 37GS Residences?

Check-in start time: 3:00 PM; check-in end time: anytime.

What time is check-out at 37GS Residences?

Checkout is at 11:00 AM.

Where is 37GS Residences located?

Located in London City Centre, this apartment building is within a 5-minute walk of Regent Street, Piccadilly Circus and Piccadilly. Oxford Street and Leicester Square are also within 10 minutes. Piccadilly Circus Underground Station is only a 4-minute walk and Oxford Circus Underground Station is 7 minutes.

37GS Residences Reviews

Reviews

9.4

Exceptional

Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labelled.
Learn moreOpens in a new window
Rating 10 - Excellent. 43 out of 52 reviews
Rating 8 - Good. 3 out of 52 reviews
Rating 6 - Okay. 5 out of 52 reviews
Rating 4 - Poor. 1 out of 52 reviews
Rating 2 - Terrible. 0 out of 52 reviews

9.4/10

Cleanliness

9.4/10

Amenities

9.2/10

Property conditions & facilities

9.6/10

Check-in

9.6/10

Communication

9.4/10

Listing accuracy

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
great location to restaurants and theaters, picadilly circus metro stop, excellent place to stay
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Terrific location, very clean, staff helpful and attentive. Comfortable bed and sitting area. Only minor issue was the air conditioning did not work well and it was a little warm at night. Would definitely stay here again.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Stayed 2 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, communication
Clean room, friendly, helpful staff, great space and in an amazing neighborhood.
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
We love this property! This was our 2nd time staying and I think it will become a "go to" when we're in London.
Stayed 6 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent accomodation. Location os first class
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication

Great Stay!

Everything was as advertised. Will definitely stay here again.
Stayed 4 nights in Feb 2023
Verified review

8/10 Good

Liked: Cleanliness, amenities, property conditions & facilities, communication
There are supermarkets nearby, making it very convenient. It is also close to tourist attractions such as Kensington Palace, making it convenient.
Stayed 4 nights in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication
Great space. Great location.
Stayed 4 nights in Dec 2023
Verified review

6/10 Okay

Liked: Cleanliness
Disliked: Communication
Nice modern apartment
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Comfortable beds. Close to most shops and food places. Quiet and cosy.
Stayed 1 night in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Stayed 2 nights in Jan 2023
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Incredible space. Prime location
Stayed 1 night in Aug 2024
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities, communication
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Stayed 3 nights in Dec 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Best apartment ever
Stayed 2 nights in Feb 2023
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities, communication
Wonderful, will return!!
Stayed 1 night in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Stayed 3 nights in Mar 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Stayed 4 nights in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Overall very nice.
Stayed 2 nights in Mar 2024
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Stayed 5 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Ali and the team was excellent and very accommodating
Stayed 3 nights in Apr 2023

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