37GS Residences

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Photo gallery for 37GS Residences

A modern interior with a glass partition, a staircase, and a bed in the background.
A modern kitchen with a marble countertop, two bar stools, and a vase of flowers.
A modern kitchen with a marble countertop, two pendant lights, a built-in oven, and a bar area with stools.
A spacious living room with a white sofa, a round coffee table, and a large window with blinds.
A modern kitchen with a marble island, two bar stools, and a large window.

Reviews

9.4 out of 10
Exceptional

Highlights

  • Rooftop terrace
    A rare find - enjoy stunning views from the rooftop terrace.
  • Centrally-located
    You're never far from where you need to be with this convenient location.
  • Discover nearby landmarks
    Close to Piccadilly Circus

Popular amenities

  • Rooftop terrace
  • Cots available
  • Extra beds
  • Air-conditioning
  • Kitchen
  • Free Wi-Fi in public areas

Explore the area

View map
37 Golden Square, London, England, W1F 9LB
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Carnaby Street
    ‪1 min walk‬
  • Place, Regent Street
    ‪2 min walk‬
  • Airport, London (LCY-London City)
    ‪39 min drive‬

Choose your unit

View all photos for GS4 - 2 Bed Deluxe

A patio area with wicker furniture, a glass table, and a large umbrella.

GS4 - 2 Bed Deluxe

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS16 - 2 Bed Superior

A modern living room with a grey sofa, orange cushions, and a grey ottoman. There are two windows with blinds, a kitchen area with bar stools, and a pendant light.

GS16 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS20 - 2 Bed Executive

A modern living room with a light blue sofa, a dining area, and a kitchen in the background.

GS20 - 2 Bed Executive

  • 80 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS19 - 2 Bed Deluxe

A balcony with outdoor furniture, a small table, and a glass door leading to a grassy area.

GS19 - 2 Bed Deluxe

  • 118 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS2 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS2 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS22 - 3 Bed Penthouse

A rooftop garden with outdoor furniture, a large umbrella, and a glass wall reflecting the cityscape.

GS22 - 3 Bed Penthouse

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS1 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and blue chairs, a dining area with a table and chairs, and a kitchen with a fridge and shelves.

GS1 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS5 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and a glass partition with kitchen items.

GS5 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS18 - 2 Bed Executive

A modern living room with a sofa, a coffee table with a vase and glasses, a large window with curtains, and a ceiling light fixture.

GS18 - 2 Bed Executive

  • 119 sq m
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS13 - 3 Bed Deluxe

A modern living room with a sofa, armchair, and coffee table.

GS13 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS9 - 3 Bed Deluxe

Living area

GS9 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 1 King Bed and 2 Double Beds

View all photos for GS17 - 3 Bed Deluxe

A modern living room with a sofa, a coffee table, and a desk with a lamp.

GS17 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS6 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS6 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS10 - 1 Bed Executive

A modern living room with a grey sofa, a white coffee table with a bottle and glass, a white armchair, and a window with a view.

GS10 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for GS14 - 1 Bed Executive

A modern hotel room with a bed, a sofa, a coffee table with fruit, and a TV.

GS14 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS21 - 2 Bed Deluxe

A balcony with wicker furniture, a glass table, and a green hedge wall.

GS21 - 2 Bed Deluxe

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS15 - 2 Bed Superior

A modern living room with a sofa, armchairs, a coffee table, and a TV.

GS15 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS12 - 2 Bed Superior

A modern living room with a sectional sofa, a glass coffee table, and a blue armchair. There is a dining area with a table and chairs, and a large window providing natural light.

GS12 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS11 - 2 Bed Superior

A modern living room with a dining area, a sofa, and a TV.

GS11 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS8 - 2 Bed Superior

A modern living room with a sectional sofa, a marble coffee table, and large windows.

GS8 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed

View all photos for GS7 - 2 Bed Superior

A modern living room with a grey armchair, a green sofa with yellow cushions, a marble coffee table, and a large abstract painting on the wall.

GS7 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS3 - 2 Bed Superior

A modern living room with a sectional sofa, a round coffee table, and a large abstract painting.

GS3 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

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Frequently asked questions

Is 37GS Residences pet-friendly?

No, pets are not allowed at this property.

How much is parking at 37GS Residences?

This property doesn't offer parking.

What time is check-in at 37GS Residences?

Check-in start time: 3:00 PM; check-in end time: anytime.

What time is check-out at 37GS Residences?

Checkout is at 11:00 AM.

Where is 37GS Residences located?

Located in London City Centre, this apartment building is within a 5-minute walk of Regent Street, Piccadilly Circus and Piccadilly. Oxford Street and Leicester Square are also within 10 minutes. Piccadilly Circus Underground Station is only a 4-minute walk and Oxford Circus Underground Station is 7 minutes.

37GS Residences Reviews

Reviews

9.4

Exceptional

Reviews are presented in chronological order, subject to a moderation process, and verified unless otherwise labelled.
Learn moreOpens in a new window
Rating 10 - Excellent. 44 out of 53 reviews
Rating 8 - Good. 3 out of 53 reviews
Rating 6 - Okay. 5 out of 53 reviews
Rating 4 - Poor. 1 out of 53 reviews
Rating 2 - Terrible. 0 out of 53 reviews

9.4/10

Cleanliness

9.4/10

Amenities

9.2/10

Property conditions & facilities

9.8/10

Check-in

9.6/10

Communication

9.6/10

Listing accuracy

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent spot, tucked away but just a minute to great shops and cafes. The 24/7 reception desk is a big plus and cleaning crew was very thorough. Will be returning to this place for our next trips!
Stayed 6 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
great location to restaurants and theaters, picadilly circus metro stop, excellent place to stay
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Terrific location, very clean, staff helpful and attentive. Comfortable bed and sitting area. Only minor issue was the air conditioning did not work well and it was a little warm at night. Would definitely stay here again.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Stayed 2 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, communication
Clean room, friendly, helpful staff, great space and in an amazing neighborhood.
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
We love this property! This was our 2nd time staying and I think it will become a "go to" when we're in London.
Stayed 6 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent accomodation. Location os first class
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication

Great Stay!

Everything was as advertised. Will definitely stay here again.
Stayed 4 nights in Feb 2023
Verified review

8/10 Good

Liked: Cleanliness, amenities, property conditions & facilities, communication
There are supermarkets nearby, making it very convenient. It is also close to tourist attractions such as Kensington Palace, making it convenient.
Stayed 4 nights in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication
Great space. Great location.
Stayed 4 nights in Dec 2023
Verified review

6/10 Okay

Liked: Cleanliness
Disliked: Communication
Nice modern apartment
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Comfortable beds. Close to most shops and food places. Quiet and cosy.
Stayed 1 night in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Stayed 2 nights in Jan 2023
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Incredible space. Prime location
Stayed 1 night in Aug 2024
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities, communication
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Stayed 3 nights in Dec 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Best apartment ever
Stayed 2 nights in Feb 2023
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities, communication
Wonderful, will return!!
Stayed 1 night in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Stayed 3 nights in Mar 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Overall very nice.
Stayed 2 nights in Mar 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Stayed 4 nights in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Ali and the team was excellent and very accommodating
Stayed 3 nights in Apr 2023

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