This area has been, for years, developing as the main area for visitors to stay in Funchal; so it is not surprising it has all the amenities in a radius of less than five minute walk.
You have several places which can give you access to the gorgeous sea (the Complexo Balnear do Lido, the promenade and the Clube the Turismo). Just in front of the first, you can also find a nice city park, a well stocked supermarket and several restaurants.
A few hundred meters from the apartment you will find more choices for restaurant, a British-style pub and a very nice bakery.
The apartment is on a 7th floor with unimpeded fantastic view of the Bay of Funchal. A fully equipped kitchen, free high-speed internet, an lcd TV, fresh linens and towels make this apartment fully prepared for the visitor who likes to self-cater and have a comfortable base to explore Madeira's beauties.