Our friendly family of staff and managers welcome you to be a part of our wonderful Firefly family. Step out of your cottage, apartment or penthouse suite into a lush idyllic beachfront garden and surround yourself with exotic tropical flowers, fruit trees, hummingbirds, and other exotic birds.Negril is known as Jamaica's capital of 'casual' and for its seven miles of beautiful white sandy beach, while offering a wide range of watersports, from Scuba Diving, Snorkeling, Parasailing, Catamaran Sunset Cruise and much more. Capture a picture of the breathtaking sunsets, have a stroll or Horseback Ride on the beach, meet the locals and learn more about our customs and way of life. If you like to shop, there are several Duty Free Shops as well as Craft Markets where you can purchase hand crafted souvenirs made by the local craft vendors.